Skycraft Services is a specialist engineering company with over 30 years experience of propulsion systems for aircraft and many other applications. The company is located in Cambridgeshire and operates in the global market and is privileged to be the UK Service Centre for Hoffmann Propeller.
The rebrand consisted of setting a new brand guideline which all documents that that company would abide by. The logo was changed and encompasses the distinctive sky blue and the eagle image previously associated with the business.
The rebanding also included creating a new website and business cards.
A number of different logos were created for different mediums, all using the same palette and dynamic bird. This makes it easier for the design to suit all scenarios but still remaining clear of what it is representing.
This variation of the logo was formed to be used on engineering documents, whether it being the construction manuals or the technical files.
Business cards were required with the rebrand for all senior members of staff. This was a 2 sided card with the logo on one side and the personal details on the other.
With the launch of the new website postcards were sent out to clients, partners and suppliers.
The logo was applied to professional documents and the new font of gill sans was incorporated.
