This is a dummy newspaper is aimed at entrepreneurs who seek guidance and inspiration to bring new ideas to the market. This is a broadsheet layout provides plenty of space to dive into long reads and to become motivated by the large captivating imagery. The content is filled with articles regarding technology, locations, founders, successes and failures, all helping you to make the right decisions.
The Founder uses a cohesive colour palette of blues and pinks which are depicted in the photographs and infographics as well are the typography. This makes the design easy on the eye and an aesthetically pleasing object to fill your brief case with. The typefaces Proforma and Amplitude feature in a range of states throughout the article and are designed to help the user navigate through the pages. The images include photographs as well as illustrations from artists such as David Doran and Marcus Marritt.
The design of the newspaper displays the approaches I’ve taken for long and short articles as well as interviews and data representation. The design uses a 6 column grid structure across the whole newspaper allowing the positioning of text and images to be logical throughout. Due to the nature of this structure the design includes 2 sizes of article headers which are allocated according to the size of article and the space they are situated on the page. In addition the use of a 0.2pt rule is used to separate articles and images and makes the articles components clear and differentiated from the rest of the page.
There are numerous navigational features within the newspaper, such as folios, section headers and the contents on the first page. These aid the experience for the viewer and help with convenience when looking for a particular topic.
This project involved much research and reading to gain full understanding of the editorial techniques used by newspapers and how the design can be successful. Furthermore, we were given feedback from the module lecturer and Ian Bott, an information visualiser at The Financial Times.
