I carried out this design work for the Environment Agency in Reading to help promote the Oxford Alleviation Scheme to businesses. The document informs the reader of how businesses may be affected due the changes caused by the new scheme. The topic is sensitive to the public and requires full understanding of the issues occurring in Oxford before people warm to the idea. This empathy for the public was consistent throughout and reviewed multiple times to ensure the correct messaging was being delivered.
The document contains maps, images, illustrations and text in order to communicate to the public. This document needed to be created to be handed out at business conference and provide businesses with all the information they would need to be fully informed.
The cover features the rivers silhouette and imagery of the environment, businesses and houses. These images give the viewer an insight to the contents within the document. The main colour of the document is the navy blue which is used the OFAS logo.
