This is a logo design project for a new up and coming real estate business. The business is a property sourcing company that uses their own data-driven approach. They connect clients to the most comprehensive property network in the UK. With the main focus being property, I aimed to create a building using the letters within the company name.
The colour palette used for this logo was decided using research of other companies operating within the same market. Although technology is usually connected to blues and purples, the pink provides punch and stands out on documentations and the website. The logo was created using vector shapes to allow for scalability on all platforms. The typography used on the business name holds similar characteristics to the logo imagery with a thick weight and modern contemporary look.
